Ultimately your metrics should be giving you useful information to track and measure the success of your marketing efforts - not least of all your ROI. Having a shed-tonne of likes might seem like a great metric and that your Page is performing well, but if people aren’t actually engaging with your content as a follower, the number of likes you have might not be so important after all. Of course, there’s always been the option to simply follow a page without actually liking it, but with the new Pages experience, this will now be the default across the board. However, liking a Page in isolation means you are no longer engaging with the content because it will no longer show up in your feed. If you got sick of updates from a particular Page (perhaps because your Aunt Gladys guilted you into liking her Page that time: Crocheted Doily Collection) you could unfollow updates, but still show your support for the Page owner by giving their Page a like. That’s because Facebook would also add you as a follower by default. You would hit like and receive updates from a Page. To date, “liking” a Page and “following” a Page might have seemed to be the same thing. Instead, the social media giant is shifting away from it’s most iconic Page action “like” to focus on Page follows instead. This update will see Facebook removing likes from their new Pages experience, which means there may not be much to “like” at all. Just say no to this laziest way of saying yes.Facebook have announced another update, following 2020’s revamp, which will be rolling out from January, 2021. The thumb has no place in civilised society and must be banished, and if you are on the right side of history you will side with me on this. No need for the cursed thumb here, because I have a little something called manners. I can’t even touch type and that’s how long it took. I just did it right then, it took me all of two seconds. Sorry but what exactly is so hard about typing “sounds great, x”. “Oh, but Tess, it’s a quick and convenient way of showing agreement or confirming a plan,” say the thumb apologists. The thumb is a confirmation of every social anxiety you’ve ever had. The thumb is someone turning up to your party out of pity and a sense of obligation. The thumb is like when you tell a joke and some guy is like “cool story” instead of just politely laughing like a normal person. The thumb is the online equivalent of someone smirking at you. Technically it’s a thumb, sure, but it might as well be a middle finger. Think about it – who uses the thumbs up in real life apart from sarcastic assholes, or someone who wants for a one moment to be a sarcastic asshole? Don’t answer that, it’s rhetorical. Both are awful and used only by psychopaths, probably. This includes both the thumb reaction in messenger and the thumb reply option. I also once sought the opinion of my usually trustworthy brother who said the thumb was ok and also you could use the feature where you make it different sizes in the chat box to make a sort of thumb Christmas tree which was, in his opinion, cool. Proving that Twitter is a horrible place filled with awful people, the majority said the thumb was fine. Several months ago I did a poll on Twitter asking whether the thumb was bad or if it was actually ok. I have despised the wretched thumb for a long time. I have decided to use this editorial freedom to go in hard on my eternal enemy, the Facebook messenger thumb.Ī really good use of my time, and an ongoing vendetta I will fight and die on this lovely hill for. This is a hard but necessary line to take, writes Metro digital editor Tess Nichol.Ī cool thing about being the digital editor for a website like Metro is, within reason, you get to pretty much decide what you’re allowed to write and you have the power to publish it. The thumb reaction in Facebook messenger is awful and should never be used in any circumstance.
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